Missed Revenue Opportunity: 54% of home sellers chose a different agent than the one who originally helped them buy their home. This turnover directly impacts your brokerage or team's long-term revenue potential.

Why Broker/Team-Level Campaigns Are Essential: Ensures a unified and consistent brand presence that strengthens client loyalty. Promotes the brokerage or team, not just individual agents, creating lasting trust with the client.

The Value of Staying Top-of-Mind: Homeownership spans an average of 8-10 years. Without ongoing engagement, clients often forget their original agent or your team. A well-structured campaign keeps the brokerage visible and relevant throughout the entire homeownership lifecycle.

Leverage for Agent Retention: A broker-led post-sales marketing strategy supports agents by keeping their past clients engaged. Demonstrates your brokerage's commitment to driving long-term value, making it easier to recruit and retain top talent.

Scalable and Cost-Effective: Centralized marketing is more efficient than individual campaigns run by each agent. A broker or team led automated campaign enables the pooling of resources to keep per contact cost low.

Create a Lifetime Value Stream: Homebuyers often become sellers, repeat buyers, or referrers within their network. Broker-level campaigns ensure your brokerage captures all these opportunities, building a sustainable growth model.